When you decide to leap into the exciting world of poké franchising, you are effectively getting into the niche on the ground level. Poké is taking off at a record pace in the mainland United States and owning a franchise allows you to help pave the way. So, why add a second popular item - boba tea (or milk tea)? While the two culinary delights come from entirely different geographic and cultural backgrounds, they make the perfect pairing. But why is that?

What Is Poké?

Poké is originally from Hawaii and is now making major waves on the mainland. This delightful dish is a healthy alternative to the fast-food world. The bowls are packed with fresh ingredients and bursting with flavor. They typically consist of fresh, cubed fish (such as tuna or salmon) marinated in flavorful sauces and a plethora of toppings served over a bed of rice or salad. Poké bowls wow customers with their vibrant colors and bold flavors. Of course, the ability to customize them is another big hit! 

What Is Boba?

Boba tea hits many of the same points, just in beverage form. You may know of it as milk tea or bubble tea. But this drink comes from Taiwan, not the islands. This brightly colored, unique beverage combines various tea flavors and chewy tapioca pearls or popping boba Much like poké, boba is colorful and nearly infinitely customizable. It is also just starting to gain a solid foothold in the U.S. as its popularity has surged in recent years.

Why Combine the Two?

The better question is, why not combine the two? Each menu item has its own devoted customer base. When you offer both, you increase the chance of bringing more customers in the door. And that means an opportunity to make your mark in not one up-and-coming food trend, but two! (Of course, it doesn't hurt that your customers will get a visual and taste delight.) Moreover, you have the opportunity to share the rich cultures of Hawaii and Taiwan with people who may have never had the chance to encounter them.

If you are ready to start your journey toward owning a Poké franchise, contact Pokémoto today to learn more.