The world of food franchises is enormous and fast paced. So you need to build a distinctive presence and loyal customer base to attract business. But how do you do that? Thankfully, franchise marketing is easier than it sounds at first. All it takes is some time, effort, and the right roadmap. Here are some franchise owner tips to set you on the path to mastering marketing for your Pokémoto franchise:

Your Website Is Your Digital Storefront

Marketing has evolved through the decades. In the past, advertising for a restaurant or storefront was accomplished predominantly with signs, billboards, radio, and television. Today, a website is your digital storefront, and it’s essential for most businesses to succeed. Any business can build a website—the key is ensuring your website is highly visible online so that consumers can easily find it when searching for your products or services. For your Pokémoto restaurant, you want people who are looking for Hawaiian cuisine, authentic poké bowls, or fresh and healthy dining options to easily find your location when they’re searching in your area. But how is this accomplished? With search engine optimization, or SEO services. The Pokémoto Franchising team can assist you with all your SEO and digital marketing needs, from “coming soon” and “now open” social media marketing campaigns to Google Ads, SEO, and more. 

Show off the Pokémoto Brand

At Pokémoto Franchising, we've worked hard to establish a unique brand identity. As a franchisee, you have the advantage of working with an already established brand that offers training, support, and marketing materials. Use our franchise marketing materials and business model to their full potential for the best results.

Capitalize on Your Social Media Presence

To extend the marketing efforts of your Pokémoto franchise, consider social media marketing. You can pay for advertising if you want, but it isn't always necessary. Take photos of your colorful poké bowls, introduce your team, offer special promotions, and highlight customer reviews on your social media pages to build a solid relationship with your customers. 

Consistent Branding Across Channels

We can’t stress enough how important consistent branding is. Your customers should recognize Pokémoto at a glance and associate your restaurant with consistently fresh and delicious dining options. Consistent branding can achieve deep-rooted brand recognition, building a loyal customer base for your poké restaurant.

Are you ready to join the Pokémoto franchise family and take your franchise marketing to the next level? Reach out to Pokémoto Franchising today to learn more about our franchising opportunities!