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Top Things to Know Before Purchasing a Franchise

Aimee Infante • Apr 01, 2022

Owning your own business is exciting and rewarding! What’s even better is having the opportunity to start your business within an existing framework, so you have built-in support. That’s why purchasing a franchise is a fantastic option for many entrepreneurs. If you are seriously thinking about buying a franchise, make sure you take the time to consider the following:

1.      Research local market demand.

Conduct some market research to determine whether your franchise may be needed in your area. Consider whether similar franchises or businesses are already established in the local area and ensure the market isn’t already saturated.

2.      Who are your competitors?

Some industries are crowded. Looking at who your closest competitors would be will help you better assess the viability of opening a franchise.

3.  Know local regulations and legal requirements.

Make sure you brush up on any local laws and regulations that may impact you. Each state and municipality has laws and licensing requirements for opening a business in their jurisdiction, so make sure you are informed of the legal expectations for business owners to remain in compliance.

4.  Calculate the financial investment.

Any new business will take some time to become profitable, even franchises. While startups present more of a challenge and typically take more time to get off the ground, the initial investment of a franchise and the ongoing expenses to stay in business should be carefully considered to make sure your franchise has the best chance of succeeding.

5. Get familiar with marketing basics.

You will have to market your new business to attract customers, even if you purchase a franchise with an established brand. Learning a few basic marketing techniques in addition to taking advantage of marketing materials and platforms available through your franchisor will certainly prove advantageous.

6. Know how much marketing support you’ll receive.

Ask the franchisor about the amount of marketing support, guidance, and materials they offer. Taking advantage of an established marketing strategy and supporting materials and platforms will save you time and money.

7. Find out the level of training support you can expect.

Obtain detailed information about the level of training and support you can expect to receive from the franchisor to ensure it will be an adequate level for your needs.

8. Determine your strengths and skill sets.

Take an honest inventory of your skills and strengths. This will help you find the best fit and help you hire a team that complements you.

9. Do what you love to do.

Make sure you truly consider what you love doing daily. Be passionate about your franchise. As the saying goes, choose a job you love, and you will never have to work a day in your life.


Owning a franchise can be an exciting entrepreneurial journey. Doing your due diligence will set you on the path to running and owning your own venture.a successful venture. If you’d like to explore the Pokémoto Hawaiian Poké franchise opportunity, reach out to us today to learn more!


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