Opening a franchise is a serious endeavor and requires a significant commitment of time and money. So, it is important to set yourself up for success. One of the ways to do this is to select a viable and profitable location. At Pokémoto, we want all our franchisees to find the best possible location and succeed. So we pulled together a few helpful tips to consider before selecting the ideal Pokémoto franchise location.

Target Market Analysis 

Conducting a thorough target market analysis is the key to building a proper foundation. First, you will need to understand poké enthusiasts and health-conscious individuals. Where do they typically shop? When do they eat out? Then you need to find them. Consider locations near popular shopping centers, business districts, universities, or recreational areas where potential customers can easily access your franchise. 

Accessibility and Visibility 

You can create the best poké bar atmosphere possible. But if no one can find you, or they have trouble accessing your location, you will be hard-pressed to drive sales. Consider parking availability, public transportation options, and proximity to major roads or highways. And make sure your storefront is visible. If you can find an area that receives heavy foot traffic (especially from your target demographic), that is a win.

Competition and Market Saturation

You understand your target market and have found a few possible locations....so now what? The next step is to assess market saturation. Take some time to see if any poké bars or fast-casual restaurants are nearby. And, if so, how many are there? Some competition can be healthy, but too much might negatively impact your franchise's success. You can find a spot where demand outweighs the existing supply. Or, you can consider areas with limited competition. The latter is a little more risky but may ultimately pay off.

If you are ready to dive into the world of poké franchises, contact us today. We would love to talk with you!